Use Creative Repetition to Get Through
When networking and making sales calls, remember that your prospect has many things vying for their attention. The first time you explain the benefit of working with you, they will probably only partially take it in.
Be prepared to repeat this a few times during the conversation. Get clear on their need, express the benefits; address an objection, remind them of the benefits; summarize the conversation, remind them of the benefits and then make your offer!
Repetition of your key messages will help make them stick so that it’s you they’re thinking of when they want to move forward.