Hot Tip: Warm Up Your Cold Call!
Your prospective client’s first objection to your cold call is one of personal boundaries – privacy and safety. Even before ‘Am I interested in talking to them?’ comes ‘Who is this?’ ‘Do I know this person?’
To get past this first hurdle in your cold call, put some context around your introduction.
I’m Jane Lewis calling from Twigs and Blooms, the neighbourhood flower shop at the corner of Main and Blackmore.
I’m David Elders. I’m an acupuncturist working at the Healthy You Wellness Clinic in the Northville Plaza.
The extra detail in your introduction will help create trust and safety for your prospect and they’ll be more likely to talk to you!