Objections Are Good News!
One of the toughest parts about selling is effectively handling your prospect’s objections. That is, it’s really tough if you have a mindset that keeps telling you ‘I’m afraid to lose the sale’ or ‘I hope they don’t ask me that!’
When you’re thinking this way, you’re focused in the wrong direction – on yourself!
Remember the Filter
Just like you and I do every day, each person you approach listens to information through the filter of ‘WIIFM’ or ‘What’s in it for me?’ This is a natural survival mechanism to help us Read On!