It can take many years to build a successful financial practice. Years of figuring out things like, who your ideal clients are, what makes you different from other advisors and how to articulate that, and most importantly, how to bring in business!
You face all of these challenges while you are working hard to build your accreditations, learn about compliance and master a suite of products and services. It’s a tall order.
A majority of advisors give up and fail because they are bogged down in study and don’t know how to sell. They are constantly stressed about money, which puts pressure on every conversation with a potential client. They lack sales skills and confidence. They dread prospecting and so they avoid it. No prospecting, no clients.
Well you can see where this is going.
The bald truth: If you can’t bring in clients, you don’t have a business!
The fastest way to build a successful practice is this: Hire a Coach!
Looking back on my first year running Conversation Gym, I cringe to think how naïve I was! I was an excellent sales coach but didn’t know how to run a business. I didn’t fully grasp that these were two different skillsets!
About two years in, I got wise and made the leap to invest in a coach. That was a turning point.
Within one year of hiring her, my business had grown – without exaggeration – 1000%. Of course I didn’t maintain that extreme trajectory. After all, I was going from clueless to having a business model that worked. My coach helped me get there. Since then, I’ve grown another 25% and my trajectory looks good.
My coach gave me a roadmap. She illuminated challenges and pitfalls before they could trip me up. She pushed and challenged me and held me accountable to myself. She reminded me to celebrate. She connected me with other experts.
She quite candidly showed me how she made as much money as she had, and she modeled a continual investment in her own growth that was leading her to her first million. She’s not perfect. I didn’t get everything I needed, and there are other experts I want to work with. But investing in her services shaved years off my learning curve.
I’ll say it again: If you can’t bring in clients, you don’t have a business! This is the single most critical area of development in surviving and building a successful, lucrative practice you love.
As long as you are in business, you are in sales. Accept it. Embrace it.
The most successful sales professionals have achieved two things: they’ve mastered the mechanics of selling, and they have worked out how to channel those mechanics through a strong sense of self. One feeds the other. Mastering the skills builds confidence. Confidence helps you trust yourself enough to show up authentically. Helping people find that authentic voice while selling is one of the aspects of coaching I love the most!
Make an investment to get the expert help you need and watch your business take a permanent leap forward!